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Why engaging with guests on all platforms – before, after and during their stay – helps to strengthen the "Circle of Trust"

Hotelier’s “Circle of Trust” is growing by the minute and is made up of a wide-range of people sharing stories and details of their stay at hotels. This circle is a source of powerful referrals - good or bad. 92% of consumers worldwide said they trust word-of-mouth, friends, and family for decision making. Now more than ever it is imperative that hoteliers take every opportunity to WOW their guests to influence the “Circle of Trust.”

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