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The evolution of lifestyle hotels

The travel industry of the 21st century has been marked by a rising creative movement. Demand is slowly gearing toward the desire for unique experiences based on originality, design, authenticity, and cultural connections. Consequently, the definition of luxury has evolved as it is no longer solely about opulence and wealth, as the traditional connotation suggests, but is instead about stimulating a diverse and innovative environment, enhanced by a sense of belonging and style.

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