Online Channels Continue to Lead Hotel Bookings

In the second quarter 2014, the OTA channel (which includes Expedia, Priceline, Orbitz, and Booking.com, etc.) experienced the largest jump in bookings, with a 12.8 percent increase in the second quarter compared to last year. Brand.com room night bookings increased year-over-year by 6.9 percent. The GDS channel grew 2.7 percent. Hotel direct (calls directly to the property and walk-in customers) was flat at 0.3 percent from a year ago, and the CRS channel was slightly down, at -1.7 percent.

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