New study finds Millennials are far likelier to embrace loyalty programs while en route

Guestware
Oct 15, 2013
1 min read

The Future of Travel study was conducted across five continents, asking 8,535 employed adults in 24 countries about how they conduct business and leisure travel – their likes, dislikes, preferences and pet peeves. The study aims to discover how Millennials will impact the travel landscape as they gain decision-making power at work and purchase power in their personal lives.

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