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Leveraging social media to engage guests

According to Penn State University’s May 2016 study “U.S. Hotels and Social Media: Objectives, Reporting, Measurement and Results,” hotels are strengthening their presence across these platforms largely to increase room reservations (61 percent) and guest satisfaction scores (59 percent). Yet another reason for the hospitality industry’s growing presence in the social media sphere is the need to interact with future, current and potential guests in real time.

Read more about leveraging social media for guest engagement here.

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